7 Simple Ways to Cut Costs and Boost Profits in Your Online Store

Managing finances can be tricky when running an online business. This blog will share 7 easy strategies any entrepreneur can use to reduce expenses and increase profits in a simple step-by-step manner.

Organise Your Product Inventory Carefully

Having too many or too few products in stock can waste money. Let’s do some planning:

• Take a close look at what you sell. Make a list of all products and note which ones don’t sell well.
• Slow sellers take up space and cost money each month. Consider removing a few slowest items to save on storage fees.
• Talk to your product suppliers nicely. Tell them you need lower minimum purchase amounts or prices to test new items. This lets you order small at first without losing money if sales are slow.
• Set up a schedule to review your inventory each season. Remove slow sellers to make room for new, popular products.

Ship Items Quickly and Cheaply

Slow shipping is bad for business. Speed things up by:

• Study your shipping process step-by-step. Look for ways to combine steps using tools.
• Consider dropshipping. This means you don’t store products yourself. You buy from suppliers only after customers order, and ship direct to customers.
• Outsourcing fulfillment gives experts the job of storing your products and shipping them fast when customers buy.
• Ship locally as much as possible. Nearby shipping is cheaper than long distance orders.

Promote Sales and Discounts Strategically

Deals draw customers but also cost money. Try these low-cost promotion ideas:

• Share promotional codes for % discounts on social media.
• Run limited-time online ads for select products or categories.
• Work with internet influencers to promote exclusive bundle deals to their large follower groups.
• Bundle related products together at special bundle prices, not always lowering prices alone.

Offer discounts selectively instead of all the time, like seasonal sales or new product launches.

Check Payment Processing Fees

Payment fees take a small cut of each sale. Scope out options to optimise costs:

• Compare rates charged by your current payment provider versus others available in your country.
• Ask about special offers or better rates if your transaction volumes are growing
• Offer cheaper domestic payment options like net banking if possible.
• Provide excellent customer service to limit refunds and chargeback fees from issues.

Monitor Technology Expenses

Websites, apps and cloud services incur ongoing monthly charges:

• Negotiate better pricing plans as your business and usage increases over time.
• Research free or low-cost open source alternatives to expensive paid tools when relevant.
• Closely track analytics on traffic and usage to optimise internet bandwidth to reduce data charges.
• Outsource server maintenance, software support and upgrades to lower-cost technology partners.

Lower Shipping Expenses

Shipping costs are a major expense for e-commerce businesses. Customers appreciate low or no shipping fees, so finding ways to reduce these costs is important. Some effective strategies include:

• Assess your packaging materials and methods. Look for opportunities to use smaller, lighter boxes that cost less to ship.
• Consider consolidated shipping for multiple orders going to same addresses to combine into one package/label.
• Use multi-carrier software to automatically route orders via the least expensive carrier based on weight and destination. This ensures you aren’t overpaying with a single supplier.
• Negotiate shipping rates directly with carriers if shipping large order volumes. Major carriers will often offer volume discounts for bulk business.
• Provide lower cost/free shipping options only for higher minimum order totals. This covers more of the handling and transit costs per order for you.
• Periodically compare shipping costs from all available carriers to get the best ongoing deals. Rates and services change frequently so it’s worth shopping options annually.

Keeping shipping expenses optimised is a continual effort. But taking a critical look at packaging and leveraging technology tools can help significantly reduce these costs over time.

Adopt Automation

Automating routine tasks is a powerful way to reduce business costs through increased efficiency. Manual processes open room for errors and are time-consuming. Automation remedies these issues by streamlining workflows.

Some processes worth considering for automation include:

• Inventory management – Set up automatic reorders from suppliers when stock reaches a certain level.
• Order fulfillment – Integrate your online store with shipping software to print shipping labels and generate pick/pack lists with a single click.
• Marketing – Use automation to instantly welcome new subscribers via autoresponder series, send abandoned cart recovery emails, and more.
• Accounting – Connect your store to accounting software to automatically log sales, track expenses, and generate reports.
• Customer service – Build a knowledge base and FAQs to address common queries without agent involvement.

Over time, automation saves hours otherwise spent on repetitive tasks. It also reduces risks of human mistakes. Free up valuable time by setting up automated workflows between your key business tools and software. Keep processes running smoothly with minimum effort.

Keep optimization ongoing by identifying additional manual tasks that technology can take over. Consistent automation enhances productivity and operational efficiency greatly.

Conclusion

Running an online business requires ongoing financial maintenance to reduce costs and boost profits. Implementing a few well-planned strategies can help maximise revenues over the long term. Most importantly, keep customers happy with great service and they will reward your business with loyalty and growth.

FAQS